The Wrap Up – DEUTZ AG’s Asia Region Meeting

More than 120 DEUTZ dealers & staff recovered from jet lag to have a great time discussing new developments and socialising at the DEUTZ Asian Region Distributor Meeting in Cologne in March.

The informative and entertaining event was held at the Dorint Hotel and at DEUTZ AG Headquarters from March 7-9.

DEUTZ staff and dealers attended from Australia, New Zealand, China, Indonesia, Japan, Malaysia, Korea, Singapore, Vietnam, Myanmar, India, Thailand and Bangladesh.

The meeting included exciting product innovation and news from DEUTZ AG, products and corporations, a service show, plant tour, discussions and a meet and greet.

High on the agenda was the 2017 purchase of leading German electric drive specialist Torqeedo GmbH last year, bringing electric and hybrid drive systems in DEUTZ AG’s core segments a step closer.

The move is part of a new E-DEUTZ strategy to lead the off-highway drive system market. Torqeedo is the global market leader and a system solution specialist for integrated electric and hybrid drives for boats.

DEUTZ Australia Managing Director Craig Chamberlin and Australia’s Dealer Development Manager, Shane Moretto, were lucky enough to attend the Cologne meeting.

Their highlights included:

  • the E-DEUTZ strategy – a look into the future of DEUTZ and the extended product line-up
  • the launch of hybrid and electric drive solutions for mobile equipment – we saw the launch of the first full hybrid DEUTZ installation into mobile telehandler
  • the web portal – the global platform for customer/dealer interaction and parts sales
  • DEUTZ Connect app – the future in connectivity for operators, OEM’s and dealers, enabling full remote visibility to our engines
  • Engine Plus Products (hydraulic performance system) – new developments in value added solutions on offer to our customers
  • alternative fuels development
  • the parts pricing project.

So, what’s in store for DEUTZ in 2018, globally and in the Asia Pacific?

Craig says E-DEUTZ, DPS Generators and TCD 9.0-18 litre engines would all be a focus.

He says dealers and OEMs would be pleased to know that Service Xchange Parts and Engines would also be a priority. Several dealers were also presented with well-deserved awards.

“LK Diesel and Blueprint Diesel won dealer awards for Australia and New Zealand,” Craig says.

“The long journey was certainly worth it and the atmosphere was positive and informative,” Craig says. “The face to face interaction between the dealers and the DEUTZ teams locally and at HQ has always been the foundation of our lasting relationships. Things certainly became even more livelier once the beer and pork knuckle came out in the evenings.”